Consumer Products
Dominos Pizza
Award winning TV spot shot in 1993.
Tajín Multicultural Campaign 23'
General Market Campaign created with a multi-cultural target audience and shot in Mexico City, the campaign included Broadcast and multiple Digital Assets. The spot was created in English and Spanish, as well as TickTok reels, Vertical spots for social media, and a photo library of the featured recipes.
Haleon Hispanic Market​
TV and Digital content shot with General Market shooting parameters for Grey's Global Team for Sensodyne Toothpaste, which I also directed, gaining production efficiencies. Shot in Puerto Rico as a 1-day shoot on December 2023 with clients in London via zoom.
Cafe Santo Domingo 2023
Multi-platform campaign shot in English and
Spanish to reach both Markets. Shot in
Puerto Rico.
Healthcare
OneCare Health
Multi-platform campaign using real people with visible and non-visible disabilities. Over the course of one week in the Boston area we were able to create content for over 4 TV spots, a still photo library and several testimonials.
Arts & Culture
National Puerto Rican Day Parade​
DIRECTOR, CREATIVE PRODUCER
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2021 EMMY AWARD : BEST HISTORICAL/CULTURAL — SHORT FORM CONTENT
Video about the history of Puerto Rican poetry.
National Puerto Rican Day Parade — El Legado de la Poesía Puertorriqueña — June 13, 2021, BARD Entertainment
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Guasabara - NPRDP 2023
DIRECTOR, CREATIVE PRODUCER
Animated short-content video about the indigenous habitants of Puerto Rico. Based on a book by award-winning Tere Marichal.
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“¡De última hora! Latinas Report Breaking News”
Video produced for exhibition at the Smithsonian Institute: Latinas Make Breaking News in Smithsonian Spanish-Language TV Exhibition
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Community Work
Culebra Island
Director, Creative Producer
Content video created to showcase the island of Culebra and its beauty six (6) months after Hurricane María made landfall in September 2017. Video was shot in 2018-19 and is set to be completed in 2023. Video created after Hurricane Maria devastated Culebra island. Created using an iPhone 7 a go-pro and a drone.
Tourism
Game-Changers
Creative Producer
Digital campaign created in record time for InvestPR website. Project included multiple videos for Social Media, and US Airport Screens as well as content for the corporate website for VMLY&R Publicis Group in Puerto Rico.